The IGNITE Conference strives to create a more purpose-driven world that meets the demands of current and future generations. Purpose-driven businesses are generally characterized by effective leadership (servant, transformational), human-centric company culture, and/or self-managed structure. They are led by a higher purpose, which focus lies on being stewards to society and their employees. These organizations don ’t view profit maximization as the sole goal, instead, they seek to implement practices in which purpose and profit are self-reinforcing.